HUMAN-CENTRED, BEHAVIOUR-LED, WRAPPED IN EXPERTISE
NICE Thinking: win customer decisions-on your terms
Our N.I.C.E. framework fuses Behavioural Economics, the neuroscience of decision-making and the power of emotion to maximise commercial growth and profitability.
Our Insight Alchemy service is the antidote to “if only”. Specially designed for clients and agencies who need to know more about hard-to-reach, specialist, niche or regulated audiences. It delivers in the places traditional research can’t.
Services
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Harnessing 25+ years’ award-winning expertise, and driven by our NICE framework, our strategic approach helps you win customer decisions on your terms to maximise growth and profit.
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The antidote to “if only”. A new level of insight, with your whole audience speaking with one clear voice. The chance to dig deeper and go further. Delivering when research doesn’t.
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Data-driven audience profiling that uses real-world behaviour to connect your brand and activation targeting to maximise both short-term ROI and long-term profit growth.
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The behaviour science of creativity. Proof that better creativity works, why it works, why it’s even more important for B2B & low-interest sectors, and how to deliver more effective creativity, more often, more easily. A workshop for improved commercial impact.
Insight Alchemy
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Your audience, speaking with one voice
Insight where you thought there wasn’t any to be had. For hard-to-reach, specialist, niche and regulated audiences.
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Always-on communities
Unlimited access to the answers you need. In minutes, not months.
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Connected Intelligence
Access to marketing’s most valuable best-practice, trends and profiling tools to fill the gaps in your data.