BRAND STRATEGY BUILT FOR AN AI-SHAPED WORLD
AI doesn’t just change what we can do, or how we do it. It’s transforming what we need to do to grow successful brands.
In a world where customer journeys start with ChatGPT, Claude, Perplexity etc. or never progress beyond Google AI Summaries, your brand’s visibility is gatekept by AI, and your brand’s narrative is defined by it.
We build brands to win with 2 audiences. The humans and the engines.
Using Machine Psychology and Behavioural Economics, we optimise for the best of both worlds, to drive growth through a fusion of short-term performance and long-term value.
With a suite of tools and a proprietary integrated framework, we use AI to win in AI, showing you how the major engines view your buyers and building the propositions they want to feed back to your audiences.
OUR AI-shaped SERVICES
-
SEO2.0: STRATEGIC ENGINE OPTIMISATION
We push GEO (or AEO, CSO, LLMO, AIO depending on your preference) further with a unique combination of strategic, tactical and technical factors. Beginning with a rigorous audit & competitive benchmarking process and a list of quick-wins for immediate impact.
-
insight Alchemy: predictive ai research
Buyer insight where you thought there wasn’t any to be had, and a view of your buyers in exactly the way the AI engines see them. Especially powerful for hard-to-reach audiences like specialist, niche, or regulated segments in healthcare, finance,or B2B.
-
nice idea: our framework for success
NICE IDEA fuses the strategic principles of Machine Psychology and Behavioural Economics with the technical and tactical elements that guarantee your brand will be visible and on-message in the right searches and conversations.
seo2.0: strategic engine optimisation
Sign up below for a free website AI visibility sample audit.
-
Your domain visibility, ranking and sentiment compared to competitors. Sector topic analysis and query-level prompt optimisation.
-
Visualise indexing and retrieval journeys through your website. Identify AI-engine sources for content formatting and placement.
-
Market-by-market analysis and engine-by-engine recommendations. Audit, benchmarking and optimisation tailored to specific audience personas using Insight Alchemy toolkit.
insight alchemy: predictive ai research
Sign up below for a free 1-persona taster.
-
Using predictive AI to model individual responses from big-datasets, Insight Alchemy offers the best of both worlds: statistical rigour and human nuance.
-
Insight Alchemy works best where traditional research struggles: hard-to-reach and hard-to-recruit audiences in specialist, niche and regulated sectors. Never make decisions without data again.
-
1000’s of replicated projects, 21 academic studies, greater than 90% accuracy. More importantly, a growing portfolio of clients who recognise that Insight Alchemy delivers the same or greater value with greatly reduced costs and timeframes.
Let’s work together.
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!