Big agency experience, without big agency attitude.
NICE Thinking was founded on 25 years’ award-winning experience, and one simple belief.
You deliver a bigger commercial impact with a more personal approach.
We take every brief personally. Because at the heart of every brief is a person (and by extension a big group of them) who we want to influence to do something different. That’s why our NICE approach is built around winning customer decisions without bias to any channel or tactic. That’s also why we created a model that gives brand and agencies of all sizes access to primary insight and “big-agency” tools and platforms. And that’s why we stepped away from agency leadership to be totally focused on hands-on strategy development and delivery- the best part of the job.
It’s all about being NICE.
A background in psychology has given us a distinctive perspective on maximising commercial impact via profit.
NICE- Nudge: Involve: Connect: Evoke.
Nudge: Behavioural Economics language that can supercharge conversion by up to 4x. Involve: Enhance depth of processing to increase memorability and action-potential. Connect: Maximise mental market share and commercial growth follows. Evoke: Emotional campaigns are 2x more likely to be profitable and 2.5x more likely to increase profit margins.
NICE Thinking always starts with Instant Insight, our live customer intelligence platform and is always tested with one of our 20+ communities to maximise response.